Professor Simon de Lusignan, Professor of Primary Care & Clinical Informatics. Simon is a senior clinical academic GP with research interests in quality improvement. His particular interests are to integrate technology into clinical workflow, and measure quality and outcomes from health data. He has carried out research studies in a wide range of disease areas. He is visiting professor at St. George’s University of London and Brighton and Sussex Medical School, Director of the Royal College of General Practitioners (RCGP) Research and Surveillance Centre (RSC), Editor – Journal of Innovation in Health Informatics and Co-Chair of the Primary Care Clinical Academic Group.